Let me take you on a journey that mirrors the essence of
a brand rooted in resilience, creativity, and transformation.
The journey began in Iran, where the designer Fariba was born. After studying Industrial Design at the University of Art and Architecture in Tehran, she set out to explore new horizons in Dubai as an environmental designer.
In 2011, her adventure led her to America. Her passion for design and art, along with her curiosity for discovering new things, never waned. This drive led her to pursue a master’s degree, eager to find her true path in design. However, while pursuing her master’s degree in architecture, Fariba's path was unexpectedly interrupted when she was diagnosed with colon cancer.
Fish had been a part of the designer’s life since she was very young. She often sketched fish in every corner of her notebook, captivated by their flowing shapes and vibrant energy. These fish were symbols of freedom and creativity that swam through her imagination.
.png)
Years later, during her most challenging moments when she was enduring pain and sickness from cancer treatments, often vomiting and overwhelmed by discomfort those same fish reappeared on her canvas. This time, they were alive with an explosion of color, their vivid forms offering relief and hope. These fish, once simple childhood sketches, became the lifeline that pulled her through the darkest times.
Much like the FYSHELL brand, which embodies strength and optimism, this experience led to a deeper appreciation for color and the vibrant beauty of life. Post-recovery, the designer transformed these drawings into wearable art, bringing the vivid colors of the ocean and the spirit of resilience to life through fashion.
This collection is more than just clothing; it's a reflection of personal growth, passion, and hope. Inspired by the journey and the ocean's imagery, FYSHELL's new line brings bold, vibrant designs that symbolize strength, renewal, and beauty.
ARTISTIC EXPLORATION
Fyshell's new collection reclaims knitting and crocheting as powerful tools of creative expression, transforming them from traditional crafts into modern mediums for personal and artistic exploration.
This collection applies knitting and crocheting to explore a wide range of themes, breaking down old boundaries and weaving new possibilities.
CERAMIC
This collection introduces a unique design element—ceramic detailing inspired by the glossy texture of fish scales. This feature enhances both the look and feel of the sweater, giving it an earthy, organic touch. The blend of water and soil, the fundamental elements of the universe, is celebrated in every piece, connecting the design to the essence of nature."
_edited.png)
. . .
